Chih-Yuan Chou
Name Chih-Yuan Chou
Email
Office Tel No. 81266
Research Expertise Social Media, E-commerce, IT Adoption & Diffusion, Technology Innovation & Entrepreneurship, Digital Society & Marketing Communication
Teaching Field Database Management Systems, Management Information Systems, Social Media & Digital Marketing, E-Commerce, Technology Innovation & Entrepreneurship
Educational background Ph.D., Technology Leadership & Innovation, Purdue University - West Lafayette Main Campus
Job Title Associate Professor
Year Paper Title
2025 Chih-Yuan Chou*;Wen-Jing Chen, 2025.07, 'Exploring the messenger effect on consumer emotions and attitudes: Promoting socially responsible practices in the cosmetics sector, ' Electronic Markets, Vol.35, pp.61.(SSCI, DBLP, SCOPUS)(*為通訊作者), vol. 135791, Jul. 2025
2024 Chih-Yuan Chou*;Jun Huang, 2024.10, 'Transparency and Social Media Affordance, ' Management Review, Vol.43, No.4, pp.25-45.(TSSCI, SCOPUS)(*為通訊作者), vol. 118527, Oct. 2024
2024 Chih-Yuan Chou*, 2024.07, 'Foreigners’ Alipay Usage in Mainland China: An Exploratory Study, ' Journal of Organizational Computing and Electronic Commerce, Vol.34, No.3, pp.177-189.(SCIE, DBLP, SCI, SCOPUS)(*為通訊作者), vol. 118743, Jul. 2024
2024 Cheuk Hang Au*;Chih-Yuan Chou;Kevin K.W. Ho, 2024.07, 'From A Role-Playing Game (RPG) to A Brand: Strategic Implications from An Over-Two-Decade Case, ' Journal of Organizational Computing and Electronic Commerce, Vol.34, No.3, pp.190-212.(SCIE, DBLP, SCI, SCOPUS)(*為通訊作者), vol. 118737, Jul. 2024
2024 Chih-Yuan Chou*;Yi-Ting Chang, 2024.06, 'Exploring Boundary Violations among Remote Workers with ICTs, ' Journal of Computer Information Systems,.(SCIE, DBLP, SCI, SCOPUS)(*為通訊作者)(本論著未刊登但已被接受), vol. 121251, Jun. 2024
2024 Joyce Yi-Hui Lee;Chih-Yuan Chou;Hsin-Lu Chang;Carol Hsu*, 2024.01, 'Building Digital Resilience Against Crises: The Case of Taiwan’s COVID-19 Pandemic Management, ' Information Systems Journal, Vol.34, No.1, pp.39-79.(SSCI, DBLP, SCOPUS)(*為通訊作者), vol. 109667, Jan. 2024
2020 Chih-Yuan Chou*;Linda L. Naimi, 2020.03, 'Trends in Robotics in Information Systems: A Brief Review and Future Directions, ' Business Journal for Entrepreneurs, Vol.2020, No.2, pp.1-12.(EBSCO)(*為通訊作者), vol. 427698, Mar. 2020
2020 Chih-Yuan Chou*;Linda L. Naimi, 2020.03, 'A Discussion of Leadership Theories as they Relate to Information Systems Leadership, ' Leadership & Organizational Management Journal, Vol.2020, No.2, pp.1-10.(EBSCO)(*為通訊作者), vol. 427697, Mar. 2020
Year Paper Title
2025 Ming Hsuan Chung;Chih Kai Yang;Pin-You Chen;Jiun-Jia Chen;Chih-Yuan Chou*, 2025.08, 'Gamification & AI-driven Indigenous Language Learning in Higher Education, ' AMCIS 2025 TREO Papers Collection, Association for Information Systems.(AIS)(*為通訊作者), Aug. 2025
2025 Pin-You Chen;Chen-Yu Wang;Bo-Yi Li;Jiun-Jia Chen;Chih-Yuan Chou*, 2025.08, 'An AI-Driven Gamified MALL Application for Indigenous Language Revitalization, ' Proceedings of the 31st Americas Conference on Information Systems (AMCIS 2025), Association for Information Systems.(DBLP, AIS)(*為通訊作者), Aug. 2025
2025 Cheuk Hang Au*;Vladimir Nurbaev;Chih-Yuan Chou;Chia-Chen Hsieh, 2025.07, 'The Bright and Dark Side of Neobank: A Stakeholder Perspective, ' Proceeding of the 29th Pacific Asia Conference on Information Systems (PACIS 2025), Association for Information Systems.(DBLP, AIS)(*為通訊作者), Jul. 2025
2025 Chih-Yuan Chou*;Shin-Yu Tsai, 2025.07, 'Framing Matters! How Framing Effects Influence Cognitive Appraisals in Privacy Boundary Disclosure Settings, ' Proceeding of the 29th Pacific Asia Conference on Information Systems (PACIS 2025), Association for Information Systems.(DBLP, AIS)(*為通訊作者), Jul. 2025
2025 Chih-Yuan Chou*;Hao-Ting Tung, 2025.07, 'The Changing Perspective: How Task Complexity Affects Willingness to Engage in Media Multitasking, ' Proceeding of the 29th Pacific Asia Conference on Information Systems (PACIS 2025), Association for Information Systems.(DBLP, AIS)(*為通訊作者), Jul. 2025
2025 Chih-Yuan Chou*;Shin-Yu Tsai, 2025.06, 'The Power of Framing: How Nudges Influence Emotional Responses in Privacy Boundary Disclosures, ' Proceedings of the 33rd European Conference on Information Systems (ECIS 2025), Association for Information Systems.(DBLP, AIS)(*為通訊作者), Jun. 2025
2025 Chih-Yuan Chou*;Pei-Han Hao, 2025.06, 'From Acquisition to Application: Efficient Strategy Filtering in Twin Transformation, ' Proceedings of the 33rd European Conference on Information Systems (ECIS 2025), Association for Information Systems.(DBLP, AIS)(*為通訊作者), Jun. 2025
2025 Gerrard Li;Cheuk Hang Au*;Chih-Yuan Chou, 2025.03, 'Exploring The Trend of The Cryptocurrency Market – An Extended Hype Cycle Perspective, ' Proceedings of the 27th Southern Association for Information Systems Conference (SAIS 2025), Association for Information Systems.(AIS)(*為通訊作者), Mar. 2025
2025 James Hung;Gerrard Li;Cheuk Hang Au*;Chih-Yuan Chou, 2025.03, 'The Impact of Personality on Brand-Defending and Misbehaviour Criticising Behaviours, ' Proceedings of the 27th Southern Association for Information Systems Conference (SAIS 2025), Association for Information Systems.(AIS)(*為通訊作者), Mar. 2025
2024 Cheuk Hang Au*;Chih-Yuan Chou;Kevin K. W. Ho, 2024.12, 'Combating Brand Misinformation: A Case Study on Jade Kwan from a Signalling Perspective, ' Proceeding of the 29th Pre-ICIS DIGIT Workshop (DIGIT 2024), Association for Information Systems (AIS).(AIS)(*為通訊作者), Dec. 2024
2024 Cheuk Hang Au*;Chih-Yuan Chou;Kevin K. W. Ho, 2024.12, 'Why Do People Believe in Health Misinformation? A Signaling Perspective, ' Proceeding of the 29th Pre-ICIS DIGIT Workshop (DIGIT 2024), Association for Information Systems (AIS).(AIS)(*為通訊作者), Dec. 2024
2024 Cheuk Hang Au*;Chih-Yuan Chou;Kevin K. W. Ho, 2024.12, 'The Role of the Internet in Influencing Multi-branding Strategies: An Empowerment Theory Perspective, ' Proceeding of the 45th International Conference on Information Systems (ICIS 2024), Association for Information Systems (AIS).(EI, DBLP, SCOPUS, AIS)(*為通訊作者), Dec. 2024
2024 Jo-Mei Huang;Shang Yun Chaing;Yi-Chieh Sung;Jian Ting Chen;Ying Hsuan Wu;Tung-Lin Liu;Chih-Yuan Chou*, 2024.07, 'Interactive AI Application: Operant Conditioning and Adaptive Learning, ' Proceeding of the 28th Pacific Asia Conference on Information Systems (PACIS 2024), Association for Information Systems (AIS).(DBLP, AIS)(*為通訊作者), Jul. 2024
2024 Cheuk Hang Au*;Chih-Yuan Chou;Kevin K.W. Ho, 2024.07, 'Unveiling Formations and Outcomes of Digital Consumer Frauds: An Expanded Routine Activity Theory Perspective, ' Proceeding of the 28th Pacific Asia Conference on Information Systems (PACIS 2024), Association for Information Systems (AIS).(DBLP, AIS)(*為通訊作者), Jul. 2024
2023 Vladimir Nurbaev;Cheuk Hang Au*;Chih-Yuan Chou, 2023.12, 'National FinTech Ecosystem Leapfrogging – Case Study of Russia, ' Proceeding of the 34th Australasian Conference on Information Systems (ACIS 2023), Association for Information Systems (AIS).(DBLP, SCOPUS, AIS)(*為通訊作者), Dec. 2023
2023 Chih-Yuan Chou*;Chih-Hsuan Lee*, 2023.12, 'The Impact of Initial Trust on Usage Intention of Generative Artificial Intelligence: A Social Exchange Perspective on Human-Automation Interaction, ' Proceeding of the 28th Pre-ICIS DIGIT Workshop (DIGIT 2023), Association for Information Systems (AIS).(AIS)(*為通訊作者), Dec. 2023
2023 Chih-Yuan Chou*;Chen-Wei Lee*, 2023.12, 'How Employee Use of Generative Artificial Intelligence Affects Self-Evaluation: Investigating Implications for Job Insecurity and Career Commitment, ' Proceeding of the 28th Pre-ICIS DIGIT Workshop (DIGIT 2023), Association for Information Systems (AIS).(AIS)(*為通訊作者), Dec. 2023
2023 Wen-Jing Chen*;Chih-Yuan Chou*, 2023.12, 'Exploring Digital Nudging on Customer Emotions and Attitudes: Implications for Socially Responsible Consumption Behavior in the Cosmetics Field, ' Proceeding of the 28th Pre-ICIS DIGIT Workshop (DIGIT 2023), Association for Information Systems (AIS).(AIS)(*為通訊作者), Dec. 2023
2023 Vladimir Nurbaev;Cheuk Hang Au*;Chih-Yuan Chou, 2023.12, 'When Stablecoin is No Longer Stable - A Case Study on the Failure of TerraUSD, ' Proceeding of the 44th International Conference on Information Systems (ICIS 2023), Association for Information Systems (AIS).(EI, DBLP, SCOPUS, AIS)(*為通訊作者), Dec. 2023
2023 Cheuk Hang Au*;Chih-Yuan Chou;Kevin K.W. Ho, 2023.12, 'Consumers’ Online Brand Attacking and Defending Under Ideological Polarisation: A Case of Cantopop Group “Mirror”, ' Proceeding of the 44th International Conference on Information Systems (ICIS 2023), Association for Information Systems (AIS).(EI, DBLP, SCOPUS, AIS)(*為通訊作者), Dec. 2023
2023 Chih-Yuan Chou*, 2023.12, 'A DevOps-based Service-Learning Design in An Advanced IS-related Course, ' Proceeding of the 44th International Conference on Information Systems (ICIS 2023), Association for Information Systems (AIS).(EI, DBLP, SCOPUS, AIS)(*為通訊作者), Dec. 2023
2023 Chih-Yuan Chou*, 2023.08, 'Desde Cancún a Panamá: A Quick Review for Information Systems Research about Latin America during 2019-2023, ' Proceeding of the 29th Americas Conference on Information Systems (AMCIS 2023), Association for Information Systems.(EI, DBLP, SCOPUS, AIS)(*為通訊作者), Aug. 2023
2023 Yi-Ting Chang;Chih-Yuan Chou*, 2023.07, 'The Impact of Segmentation Preference and Perceived Group Segmentation Norm on Boundary Violation: Moderating by Work Related Concerns, ' Proceeding of the 27th Pacific Asia Conference on Information Systems (PACIS 2023), Association for Information Systems.(DBLP, AIS)(*為通訊作者), Jul. 2023
2023 Yu-Ting Su;Chih-Yuan Chou*, 2023.07, 'Strategies for Coping with Targeted Advertising on Social Media to Alleviate Technostress at an Individual Level, ' Proceeding of the 27th Pacific Asia Conference on Information Systems (PACIS 2023), Association for Information Systems.(DBLP, AIS)(*為通訊作者), Jul. 2023
2022 Vladimir Nurbaev*;Cheuk Hang Au;Chih-Yuan Chou, 2022.12, 'Exploring the Critical Success Factors of Different Types of FinTech: A Beginning Case of Neobank, ' Proceeding of the 27th Pre-ICIS DIGIT Workshop (DIGIT 2022), Association for Information Systems.(AIS)(*為通訊作者), Dec. 2022
2022 Chih-Yuan Chou*;Jun Huang*, 2022.07, 'Social Media and Interactive Affection on Performance: A Perspective from Transparency, ' Proceeding of the 26th Pacific Asia Conference on Information Systems (PACIS 2022), Association for Information Systems, pp.320.(DBLP, AIS)(*為通訊作者), Jul. 2022
2022 Chih-Yuan Chou*;Yu Xi Tan*, 2022.07, 'Exploring the Opportunities of Bricolage for Martech Scale-Ups from Resource-Constrained Perspective, ' Proceeding of the 26th Pacific Asia Conference on Information Systems (PACIS 2022), Association for Information Systems, pp.319.(DBLP, AIS)(*為通訊作者), Jul. 2022
2020 Chih-Yuan Chou*, 2020.08, 'Becoming A Real-fan Or A Non-fan for The Augmented Reality Mobile Games, ' Proceeding of the 26th Americas Conference on Information Systems (AMCIS 2020), Association for Information Systems.(EI, DBLP, SCOPUS, AIS)(*為通訊作者), Aug. 2020
2019 Chih-Yuan Chou*, 2019.08, 'Social Norms, Information Quality, and Trust, ' Proceeding of the 25th Americas Conference on Information Systems (AMCIS 2019), Association for Information Systems.(EI, DBLP, AIS)(*為通訊作者), Aug. 2019
2018 Chih-Yuan Chou*, 2018.12, 'Crowdsourcing for New Media Online, ' Proceeding of the 39th International Conference on Information Systems (ICIS 2018), Association for Information Systems.(AIS)(*為通訊作者), Dec. 2018
2018 Chih-Yuan Chou*, 2018.08, 'The Exploration of E-personality in IT-enabled Value Co-creation, ' Proceeding of the 24th Americas Conference on Information Systems (AMCIS 2018), Association for Information Systems.(EI, DBLP, AIS)(*為通訊作者), Aug. 2018
2017 Chih-Yuan Chou*, 2017.12, 'A Lie on Sharing Economy: Solutions for Uber Drivers’ Dilemma When Self-Driving Cars Arrive, ' Proceeding of the 22nd Pre-ICIS DIGIT Workshop (DIGIT 2017), Association for Information Systems.(AIS)(*為通訊作者), Dec. 2017
2017 Chih-Yuan Chou*, 2017.12, 'Reviewer as A Blogger: Complimentary or Exclusive between the Performance of Blogs and User-generated Travel Portal Sites, ' Proceeding of the 22nd Pre-ICIS DIGIT Workshop (DIGIT 2017), Association for Information Systems.(AIS)(*為通訊作者), Dec. 2017
2017 Chih-Yuan Chou*;Linda Naimi, 2017.08, 'An Exploratory Study on the Distribution for the Results of IT-Enabled Value Co-Creation, ' Proceeding of the 23rd Americas Conference on Information Systems (AMCIS 2017), Association for Information Systems.(DBLP, SCOPUS, AIS)(*為通訊作者), Aug. 2017
2012 Hsin-Lu Chang*;Chih-Yuan Chou*, 2012.07, 'Shaping Proactivity for Firm Performance: Evaluating the Role of IT-enabled Collaboration in Small and Medium Enterprises, ' Proceeding of the 16th Pacific Asia Conference on Information Systems (PACIS 2012), Association for Information Systems.(DBLP, SCOPUS, AIS)(*為通訊作者), Jul. 2012
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 113 創新創業停看聽：行銷科技領域的資源協奏與潮流遠見管理(2/2) CHOU CHIH-YUAN Principal Investigator 2025.08 ~ 2026.07 National Science and Technology Council
MOST Projects 114 探討推薦系統在生涯規劃之應用 Exploring the Application of Recommendation Systems in Career Development 周致遠 2025.07 ~ 2026.02 國立政治大學
MOST Projects 114 原力覺醒—語言勇者養成計畫：AI 遊戲化 MALL 助攻原住民族語復振 周致遠 2025.07 ~ 2026.02 國立政治大學
MOST Projects 113 創新創業停看聽：行銷科技領域的資源協奏與潮流遠見管理(1/2) CHOU CHIH-YUAN Principal Investigator 2024.08 ~ 2026.07 National Science and Technology Council
MOST Projects 113 互動式人工智慧應用：以操作制約理論與差異化教學為核心 周致遠 2024.07 ~ 2025.02 國立政治大學
MOST Projects 112 邊緣人工智慧提升視障者生活便利性之研究 - 以漸進式網頁應用為例 周致遠 2023.07 ~ 2024.02 國立政治大學
MOST Projects 111 當消費者為品牌捍衛時：混合方法研究 周致遠 2022.08 ~ 2024.07 國立中正大學
MOST Projects 111 該合作還是與之為敵？資源短缺下臺灣軟體科技新創加速成長中的資源重配置與競合決策流程探討 CHOU CHIH-YUAN Principal Investigator 2022.08 ~ 2023.07 National Science and Technology Council
MOST Projects 111 使用資訊系統提升流浪動物領養意願及減少棄養可能之研究—以APP為例 周致遠 2022.07 ~ 2023.02 國立政治大學
Other Projects 111 擴增實境手機遊戲的粉絲文化建立機制與社群網絡互動研究 周致遠 Principal Investigator 2022.01 ~ 2022.12 國立政治大學商學院
MOST Projects 109 資訊科技基礎下的協同合作模式:分配方法與領導能力探討 CHOU CHIH-YUAN Principal Investigator 2020.10 ~ 2021.11 National Science and Technology Council
Country School Name Department Degree Duration
U.S.A. 美國普渡大學 普渡理工學院科技領導與創新學系 博士 2016.08 ~ 2020.05
U.S.A. 美國普渡大學 Department of Economics 碩士 2014.08 ~ 2016.08
TAIWAN, REPUBLIC OF CHINA 國立政治大學 Department of Management Information System 碩士 2010.08 ~ 2012.07
TAIWAN, REPUBLIC OF CHINA 國立中央大學 Department of Information Management 學士 2006.08 ~ 2010.06
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY Department of Management Information System 副教授 2025.02 ~ Up to today
Experience Purdue for Life Foundation International Alumni Alumni Ambassador 2024.05 ~ Up to today
Current NATIONAL CHENGCHI UNIVERSITY Department of Management Information System 助理教授 2020.08 ~ 2025.02
Experience Purdue University TLI Instructor 2016.08 ~ 2018.12
Experience 財團法人國際合作發展基金會 駐中美洲投資貿易服務團 計畫助理 2012.08 ~ 2013.08
Honor Category Year Award Name Awarding Unit
Outside School 114 ECIS 2025 Best Conference Short Paper—2nd Runner-up The 33rd European Conference on Information Systems (ECIS 2025)
Inside School 113 112學年度第2學期優良教學助理—指導教師 國立政治大學
Inside School 113 112學年度第2學期教學優良獎—資料庫管理 國立政治大學資訊管理學系
Inside School 113 112學年度第1學期學士班英語專業績優課程—資訊管理 國立政治大學
Outside School 113 ICIS 2024 Best Short Paper Nominee The 45th International Conference on Information Systems (ICIS 2024)
Outside School 113 Best Associate Editor Award The 28th Pacific Asia Conference on Information Systems (PACIS 2024)
Outside School 113 AIS Distinguished Member Association for Information Systems
Outside School 113 第三屆晶心盃RISC-V創意大賽 應用組 佳作—指導教授 晶心科技股份有限公司 Andes Technology Corporation
Outside School 112 第二屆晶心盃RISC-V創意大賽 應用組 金牌獎—指導教授 晶心科技股份有限公司 Andes Technology Corporation
Outside School 112 2023 Coding 101 大學程式設計競賽 金獎—指導教授 教育部
Inside School 112 111學年度第2學期教學優良獎—資料庫管理 國立政治大學資訊管理學系