| Year | 2024 |
|---|---|
| Authors | Chih-Yuan Chou |
| Paper Title | Cheuk Hang Au*;Chih-Yuan Chou;Kevin K.W. Ho, 2024.07, 'From A Role-Playing Game (RPG) to A Brand: Strategic Implications from An Over-Two-Decade Case, ' Journal of Organizational Computing and Electronic Commerce, Vol.34, No.3, pp.190-212.(SCIE, DBLP, SCI, SCOPUS)(*為通訊作者) |
| Vol.No | 118737 |
| Date of Publication | 2024-07-01 |
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