Year	2025
Authors	Chih-Yuan Chou
Paper Title	Chih-Yuan Chou*, 2025.12, 'Hype-contingent Resource Orchestration: Lessons from MarTech Entrepreneurs, ' Proceedings of the 46th International Conference on Information Systems (ICIS 2025), Association for Information Systems.(EI, DBLP, SCOPUS, AIS)(*為通訊作者)
Date of Publication	2025-12-01
ISI Number	139504