Year	2024
Authors	Chih-Yuan Chou
Paper Title	Cheuk Hang Au*;Chih-Yuan Chou;Kevin K. W. Ho, 2024.12, 'The Role of the Internet in Influencing Multi-branding Strategies: An Empowerment Theory Perspective, ' Proceeding of the 45th International Conference on Information Systems (ICIS 2024), Association for Information Systems (AIS).(EI, DBLP, SCOPUS, AIS)(*為通訊作者)
Date of Publication	2024-12-01
ISI Number	129669