年度 | 2024 |
---|---|
全部作者 | 李曉惠 |
論文名稱 | Sihan Fang;Vivek Astvansh*;Siliang (Jack) Tong;Hsiao-Hui Lee;Yue Guo, 2024.09, 'How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?, ' Production and Operations Management, pp.NA.(SSCI)(*為通訊作者) |
卷數 | 133463 |
發表日期 | 2024-09-01 |