年度 2024
全部作者 李曉惠
論文名稱 Sihan Fang;Vivek Astvansh*;Siliang (Jack) Tong;Hsiao-Hui Lee;Yue Guo, 2024.09, 'How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?, ' Production and Operations Management, pp.NA.(SSCI)(*為通訊作者)
卷數 133463
發表日期 2024-09-01