年度 | 2024 |
---|---|
全部作者 | 李晓惠 |
论文名称 | Sihan Fang;Vivek Astvansh*;Siliang (Jack) Tong;Hsiao-Hui Lee;Yue Guo, 2024.09, 'How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?, ' Production and Operations Management, pp.NA.(SSCI)(*为通讯作者) |
卷数 | 133463 |
发表日期 | 2024-09-01 |