年度 2024
全部作者 李晓惠
论文名称 Sihan Fang;Vivek Astvansh*;Siliang (Jack) Tong;Hsiao-Hui Lee;Yue Guo, 2024.09, 'How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?, ' Production and Operations Management, pp.NA.(SSCI)(*为通讯作者)
卷数 133463
发表日期 2024-09-01