Year 2014
Authors SHIAW-CHUN SHANG
Paper Title Shari S. C. Shang;Amber Y. J. Sie, 2014.08, 'An empirical study of the gratifications of customer resonance on purchase intention, ' Proceedings of the 20th Americas Conference on Information Systems, AMCIS.
Date of Publication 2014-08-01
ISI Number 412463