Year | 2013 |
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Authors | EUGENIA HUANG |
Paper Title | Eugenia Y. Huang*;Shu-Chiung Lin;Yi-Chen Ho;I-Ting Hsieh, 2013.06, 'The Effect of Electronic Word-of-Mouth Informational Conformity on Impulse Purchasing, ' Proceedings of the Pacific-Asia Conference on Information System 2013 (PACIS 2013) Social, Mobile, and IT Revolution Workshop, PACIS.(*為通訊作者) |
Date of Publication | 2013-06-01 |
ISI Number | 390335 |