Year 2013
Authors EUGENIA HUANG
Paper Title Eugenia Y. Huang*;Shu-Chiung Lin;Yi-Chen Ho;I-Ting Hsieh, 2013.06, 'The Effect of Electronic Word-of-Mouth Informational Conformity on Impulse Purchasing, ' Proceedings of the Pacific-Asia Conference on Information System 2013 (PACIS 2013) Social, Mobile, and IT Revolution Workshop, PACIS.(*為通訊作者)
Date of Publication 2013-06-01
ISI Number 390335