| Year | 2017 |
|---|---|
| Authors | EUGENIA HUANG |
| Paper Title | Eugenia Huang*;Hsiao-En Chen, 2017.07, 'Why do people purchase mobile apps? An interpretation based on Mental Accounting Theory and Consumption Value Theory, ' ICPRM, ACME.(*為通訊作者) |
| Date of Publication | 2017-07-01 |
| ISI Number | 419133 |
