| Year | 2013 |
|---|---|
| Authors | SHIAW-CHUN SHANG |
| Paper Title | Ya-Ling Wu;Shari S. C. Shang, 2013.10, 'Do Happier Customers Generate More Profits? An Analysis of Customer Contribution in a Bank, ' Asia pacific management review, Vol.18, No.4, pp.391-406.(TSSCI) |
| Vol.No | 406870 |
| Date of Publication | 2013-10-01 |
| Reference URL | http://nccur.lib.nccu.edu.tw/handle/140.119/73012 |
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