| Year | 2016 |
|---|---|
| Authors | EUGENIA HUANG |
| Paper Title | Eugenia Huang;Chia-jung Tsui*, 2016.10, 'Assessing Customer Retention in the B2C Electronic Commerce: An Empirical Study, ' Journal of Marketing Analytics, Vol.4, No.4, pp.172-185.(*為通訊作者) |
| Vol.No | 412052 |
| Date of Publication | 2016-10-01 |
Login Department of Management Information Systems, NCCU
