Year	2014
Authors	YU-ZEN LI
Paper Title	蔡翠旭;林靖;李有仁*, 2014.08, 'The Effects of Philanthropic Marketing on Brand Resonance and Consumer Satisfaction of CSR Performance: Does Media Self-Regulation Matter?, ' Chinese Management Studies, Vol.8, No.3, pp.527-547.(SSCI)(*為通訊作者)
Vol.No	407250
Date of Publication	2014-08-01