Announcement
Dissertation Final Defense Submission
Dissertation Title: Investigating how perceived uniqueness of influencer and perceived originality of endorsement posts affect brand image – the mediating role of perceived brand innovativeness
Name: Shao-Chi Chang
Student ID: 110356005
Instructor: Dr. Chih-Hung Peng
Final defense committee members: Dr. Joyce Lee, Dr. Kuan-Ju Chen
Time: 07/14/2023 9:00-10:00
Place: College of Commerce Room 260905