年度 | 2023 |
---|---|
全部作者 | 洪為璽 |
論文名稱 | Lin, C.P.;Chang, F.K.;Hung, W.H.*;Tien, Y.J.;Tseng, Y.J., 2023.11, 'The Effect of Product Knowledge of Point Co-branded Cards on Brand Perception Benefits and Customer Satisfaction, ' Sun Yat-Sen Management Review,.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受) |
卷數 | 101136 |
發表日期 | 2023-11-01 |