年度	2024
全部作者	周致遠
論文名稱	Cheuk Hang Au*;Chih-Yuan Chou;Kevin K.W. Ho, 2024.07, 'From A Role-Playing Game (RPG) to A Brand: Strategic Implications from An Over-Two-Decade Case, ' Journal of Organizational Computing and Electronic Commerce, Vol.34, No.3, pp.190-212.(SCIE, DBLP, SCI, SCOPUS)(*為通訊作者)
卷數	118737
發表日期	2024-07-01