Year	2022
Authors	HSIN-LU CHANG
Paper Title	Hsin-Lu Chang*;Kai Wang;Yi-Chun Lu, 2022.08, 'Driving the Download of Mobile Banking Apps: The Cross-Channel Effects of Traditional Online and Social Media Advertising, ' Proceedings of AMA Academic Conference, American Marketing Association.(*為通訊作者)
Date of Publication	2022-08-01
ISI Number	428398