Year	2025
Authors	Chih-Yuan Chou
Paper Title	James Hung;Gerrard Li;Cheuk Hang Au*;Chih-Yuan Chou, 2025.03, 'The Impact of Personality on Brand-Defending and Misbehaviour Criticising Behaviours, ' Proceedings of the 27th Southern Association for Information Systems Conference (SAIS 2025), Association for Information Systems.(AIS)(*為通訊作者)
Date of Publication	2025-03-01
ISI Number	134429