| Year | 2024 |
|---|---|
| Authors | Hsiao-Hui Lee |
| Paper Title | Sihan Fang;Vivek Astvansh*;Siliang (Jack) Tong;Hsiao-Hui Lee;Yue Guo, 2024.09, 'How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?, ' Production and Operations Management, pp.NA.(SSCI)(*為通訊作者) |
| Vol.No | 133463 |
| Date of Publication | 2024-09-01 |
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