Year 2025
Authors Chih-Yuan Chou
Paper Title Chih-Yuan Chou*;Wen-Jing Chen, 2025.07, 'Exploring the messenger effect on consumer emotions and attitudes: Promoting socially responsible practices in the cosmetics sector, ' Electronic Markets, Vol.35, pp.61.(SSCI, DBLP, SCOPUS)(*為通訊作者)
Vol.No 135791
Date of Publication 2025-07-01