Year	2009
Authors	YU-ZEN LI
Paper Title	Chen, J.S.;Yen, H.J.R.;李有仁*;Ching, R.K.H., 2009.03, 'Measuring CRM Effectiveness: Construct Development, Validation, and Application of a Process-Oriented Model, ' Total Quality Management and Business Excellence (U.K.), Vol.20, No.3, pp.283-299.(SSCI)(*為通訊作者)
Vol.No	253642
Date of Publication	2009-03-01
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/63852