Dissertation Proposal Defense Submission-Shao-Chi Chang

Dissertation Proposal Defense Submission
Dissertation Title: Investigating how perceived originality and perceived uniqueness affect brand image – the mediating role of perceived brand innovativeness
Name: Shao-Chi Chang
Student ID: 110356005
Instructor: Dr. Chih-Hung Peng
Proposal defense committee members: Dr. Joyce Lee, Dr. Kuan-Ju Chen
Time: 03/31/2023 11:00-12:00
Place: College of Commerce Room 260905