年度	2022
全部作者	张欣绿
论文名称	Hsin-Lu Chang*;Kai Wang;Yi-Chun Lu, 2022.08, 'Driving the Download of Mobile Banking Apps: The Cross-Channel Effects of Traditional Online and Social Media Advertising, ' Proceedings of AMA Academic Conference, American Marketing Association.(*为通讯作者)
发表日期	2022-08-01
ISI Number	428398