| Year | 2024 |
|---|---|
| Authors | Chih-Yuan Chou |
| Paper Title | Cheuk Hang Au*;Chih-Yuan Chou;Kevin K. W. Ho, 2024.12, 'Combating Brand Misinformation: A Case Study on Jade Kwan from a Signalling Perspective, ' Proceeding of the 29th Pre-ICIS DIGIT Workshop (DIGIT 2024), Association for Information Systems (AIS).(AIS)(*為通訊作者) |
| Reference URL | https://nccur.lib.nccu.edu.tw/handle/140.119/156147 |
| Date of Publication | 2024-12-01 |
| ISI Number | 131380 |
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