Year	2025
Authors	Chih-Yuan Chou
Paper Title	Cheuk Hang Au*;Chih-Yuan Chou, 2025.12, 'Trust Me, I'm Pawsome: Investigating the Double-Edged Signals of Pet-Themed Digital Campaigns, ' Proceedings of the 46th International Conference on Information Systems (ICIS 2025), Association for Information Systems.(EI, DBLP, SCOPUS, AIS)(*為通訊作者)
Reference URL	https://nccur.lib.nccu.edu.tw/handle/140.119/160552
Date of Publication	2025-12-01
ISI Number	139497