Year	2025
Authors	Hsiao-Hui Lee
Paper Title	Sihan Fang;Vivek Astvansh*;Siliang (Jack) Tong;Hsiao-Hui Lee;Yue Guo, 2025.06, 'How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?, ' Production and Operations Management, Vol.34, No.6, pp.1387-1408.(SSCI)(*為通訊作者)
Vol.No	133463
Date of Publication	2025-06-01
Reference URL	https://nccur.lib.nccu.edu.tw/handle/140.119/156779